Shaping transformation together.
Connecting instead of unifying.
Do business with foresight and manage responsibly.
Shaping transformation together.
Every change requires confidence in the future. In order to remain competitive, change is the order of the day – especially with regard to digitalisation. They provide the necessary security to shape them together.
One change follows the next. Whether disruption or agility – new buzzwords are constantly expanding the entrepreneurial vocabulary. They are all united by the ultimate promise of success. But which methods are really effective? What do I actually want to achieve? And how do I gain acceptance within the company?
The success of change depends largely on value-oriented communication that overcomes structural and personnel obstacles and mobilises existing potential. This is where managers are in particular demand. They must represent the change credibly and also know how to deal with ambiguity. It is their responsibility to create trust in the change and to convey a sense of security to each and every individual.
Let’s tackle this together. From the assessment of the initial situation to the final implementation, I will support you in successfully shaping the change.
KEEP YOUR COMPANY ON TRACK FOR SUCCESS
Connecting instead of unifying.
Every organisation is connected by a culture that is characterised by shared values and rules.In times of constant change, they convey stability and a sense of belonging. And a strong culture characterised by mutual respect and high integrity is more than ever a decisive competitive advantage – especially in times of a general shortage of skilled workers.
Employees are increasingly looking for a higher purpose and deeper meaning in their work, while at the same time their expectations of their workplace are rising. An organisation that succeeds in finding a satisfactory answer to this strengthens internal identification and external reputation.
It is important to strengthen the individual in the community, because a strong and resilient culture is characterised not by what standardises, but by what unites.
I will be happy to support you in building a corporate culture that promotes diversity and strengthens the individual in the community – from analysis to implementation. The focus is always on dialogue – let’s talk about it.
SECURE YOUR COMPETITIVE EDGE
Do business with foresight and manage responsibly.
Sustainable corporate management requires foresight. This is how you take responsibility for future generations and recognise opportunities for innovation and new business models. Let’s set the right course for this today.
An intensive examination of the topic of sustainability harbours the opportunity to incorporate it profitably into innovations and new business models.
To ensure the future viability of a company, it is therefore essential to set the right course today. Even if this often means nothing less than changing the company’s self-image and thus its entire culture.
Corporate responsibility and sustainability always require communication. Even if they are not consciously addressed, they have a communicative effect – both internally and externally. It is therefore better to actively shape them – also in order to be able to respond to stakeholders with the right answers.
For me, this topic is a matter close to my heart. Because it affects each and every one of us – today and in the future. All the more reason to take a pragmatic and ideology-free approach, which is what I can offer you.
LEAD YOUR COMPANY TO A SUCCESSFUL FUTURE
ESG-, CSR-, Sustainability Reports
What I can contribute towards successful cooperation:
Managing with confidence, communicating with respect.
Discretion and trust create the basis for successful cooperation.
My satisfied customers come from a wide range of sectors:
» Companies, associations, NGOs, etc.
» Cross-sectoral industrial companies and service providers
» All sizes of business from SMBs to global players
» Clients from both B2B and B2C
I enjoy a long-standing partnership of many years with many customers – which I very much appreciate. I would like to thank all my customers for placing their trust in me:
Akzo Nobel | Arbeitgeberverband Gesamtmetall (English: Federation of German Employers‘ Associations in the Metal and Electrical Engineering Industries) | Boehringer Ingelheim | Bosch Rexroth | Bosch Power Tools | BMW Group | Brenntag* | CWS International* | Deutsche BP | Deutsche Gesellschaft für Internationale Zusammenarbeit GIZ (English: German International Cooperation Society): Partnership for Sustainable Textiles / Alliance for Integrity / Alliance for Trade Facilitation / German Global Compact Network / Global CSR Retreat, Private Sector Development (India) | Deutsche Lufthansa Group | Deutsche Telekom | DKV Mobility | E. ON | Essex Pharma (Schering- Plough) | Research Centre for Information Technology (FZI) | Fresenius Medical Care* | GROHE | Hamborner REIT* | HELLA* | Heraeus Holding | INEOS | Internationaler Bund | IIC INTERSPORT | ista International* | Karneval der Kulturen Berlin | Leadec* | Lürssen Werft | NTT Data Business Solutions* | Radeberger Brauerei | rebuy* | Swedish Embassy | Siemens | SYNLAB* | Stadt Bad Kissingen | TÜV Rheinland* | YPO – Young Presidents’ Organisation
In some cases I worked for the clients listed on behalf of agencies or consultancies – including RYZE Digital (*).
When I began studying Economics at the start of the 90s, I was already interested in how companies handle responsibility and how this impacts society. Back then, and right up to the present day, people and their needs have always been central in what I do.
After graduating, I worked in various communication agencies and, in 1997, founded my own agency. I was already frequently being asked questions about corporate strategy at that time, above all in connection with internal communication and management issues. At the same time, topics like CSR and sustainability were becoming increasingly important and this led me back to the interests I had while studying.
In the meantime, I came to deal with these topics in more depth at academic level and I developed the teaching course in CSR Communication at Steinbeis University as a blended learning programme.
2010 saw the publication of my first book by the publishing house Gabler-Springer Verlag titled Verantwortliche Unternehmensführung überzeugend kommunizieren (Communicating responsible corporate leadership). A piece I wrote for an international anthology on the topic was commended by an international jury from Emerald Publishing as an “Outstanding Authorship Contribution”. Working as a lecturer at the HTW University of Applied Sciences and at the Media Design University of Applied Sciences Berlin allows me to pass on my know-how and take part in an ongoing exchange of information and ideas with students.
In addition to my academic activities, I was once again looking to work more closely in the area of professional praxis. In 2007, this led to a cooperation as a freelance trainer and coach for media, communications and crisis training for management. The seminars provided me with profound insights into very different companies and into the diverse perspectives of people in leadership positions. Furthermore, we implemented numerous strategic projects, mainly dealing with the topics of strategy adaptation, changes and innovations. This fruitful cooperation has proved its value right up to the present day.
Parallel to this, I came to specialize as a free and independent consultant in the areas of corporate strategy and communication – with a special interest in how they interact with one another. Since then I have been working with a reliable network of excellent specialists worldwide who are not location bound.
My customers, most of whom have been with me for many years, appreciate not only my experience but also my ability to grasp situations quickly and to find solutions with the necessary tact and sensitivity.
For me personally, open-mindedness, reliability and honesty together with absolute discretion are vital prerequisites for successful cooperation.
Let yourself be inspired
How do companies manage to communicate their social commitment in a way that is convincing and believable? I have expressed my opinions on these and other questions that I encounter often in my day-to-day work intensely in my publications. An opinion is always something controversial and at the same time an invitation to enter into a more in- depth examination of a topic. That is why I am only too happy to receive your comments, ideas and criticism.
Bernd Lorenz Walter at
Change Management and CSR-Communication (05/2017)
Book contribution in: CSR und interne Kommunikation by Wagner R., Roschker N., Moutchnik A. (ed.), Springer Gabler, Berlin, pp. 103-114
Does Corporate Social Responsibility really contribute to reputation? 10/2012
Corporate Social Responsibility Communication: Towards a Phase Model of Strategic Planning (02/2014 )
Der Beitrag wurde im Rahmen der 2015 Emerald Literati Network Awards for Excellence als „Outstanding Author Contribution“ ausgezeichnet: „The chapter was chosen as a winner as it is one of the most impressive pieces of work the team has seen throughout 2014.“
Fachbuch, Springer Gabler Verlag, ISBN: 9783834924353“Communication of Corporate Social Responsibility: Challenges and Opportunities”
(02/2012)
“The Dilemma with Credibility” (1,11MB) (12/2008)
“Giving a Face to Corporate Responsibility”(54KB) (08/2008)
“Reputation – Communicating Responsibility”(420KB) (05/2008)
Alles Logo?! – Logo! (326KB) (02/2008)
“Profit or Win-Win? Do you Have to be Good to do Good?” (136KB) (11/2007)
“Codes of Conduct of the Global Corporations: Intercultural Claim with Pitfalls” (306KB) (11/2005)
“Commitment in Foundations – The “Image Transfer” Factor” (116KB) (01/2003)
Speech: “Does Corporate Social Responsibility (CSR) really contribute to Repuation?”
International Reputation Management Conference October 17-19, 2012 at Kadir Has University in Istanbul, Turkey.
» Video Tour
» Dimension of CSR Communication (Excerpt)
» Learning Map
Learn what is important
As a certified university lecturer and tutor, I have been giving seminars, lectures and workshops in higher education for more than a decade. In this capacity, the challenge is to bring together my practical knowledge with the newest academic and scientific findings in order to communicate these to promote understanding. With success, as my students assure me.
Current teaching positions with consultancy activities at universities:
Apart from internal corporate events, I also worked at the following further education institutes and universities, among others:
B. L. Walter
Strategy & Communication
Katzbachstr. 3
10965 Berlin
Germany
Tel: +49 (0)30 443561 22
welcome[at]BLWalter.com
LinkedIn
I work exclusively with freelance experts. Would you like to become a part of this network? Feel free to send me your application at any time – even if you are from outside of Berlin.
